To get results that work, designers and their clients have to put their stock in what they can control—unlike designer talent or good taste—and their approach in how they think about design is something they can control. In this article, we’re going to go telemarketing list over how Design Thinking works and how you can apply it to your projects. And before you know it, you’ll be using Design Thinking without even thinking about it. What does Design Thinking mean? — Design Thinking, sometimes referred to as human-centered design, is both a philosophy and strategic approach: it is a way of framing design as the solution to specific, human problems and a defined process for creative innovation. The process of thinking through and solving a problem Illustration of the problem solving process. By fritzR At the same time, Design Thinking is literally a frame of mind, and pinning it down with a singular definition in many ways defeats its purpose. The key takeaway is that a concern with how design will practically improve a customer’s life at telemarketing list every step of the design process is essential Design Thinking. In short, Design Thinking really means thinking like a customer. The term was popularized by IDEO and its CEO Tim Brown, though they insist that the concept is bigger than any one person or agency. Similarly, it is not strictly limited to design but can be applicable to all sorts of industries and even for personal life goals. What is important is that you use Design Thinking toward creating solutions wherever they are needed. The purpose of Design Thinking — To innovate Innovation is the key objective of Design Thinking. The idea is that innovation does not come from aesthetics or the general advancement of technology: true innovation must serve a purpose and fill a void, even telemarketing list one the user was not aware of. Instead of leaving innovation up to subjective factors like luck or good taste, Design Thinking provides measurable means of achieving it. Illustration of various user avatars By Nandatama To focus on the user While a human-centered approach might seem obvious—the whole point of a design is for people to use it, after all—too often it is easy for designers to be led by their own assumptions and past experiences. They are, of course, only human themselves.