Data insights are only as effective as your ability to email list communicate it in a way that engages colleagues, management, and customers. That's why sam marsden, seo and content manager at deepcrawl, turned to data visualization using google's data studio to help stakeholders make more informed decisions. During marsden's insights session at smx advanced, he explained that creating impactful dashboards can revolutionize your reporting and provided some examples of how it's helped his team reduce friction, build strategies and save time. You can listen to his full session above, then keep reading for his tips for getting the most out of your dashboards. The full transcript is also available below.
When creating your dashboards, marsden recommends: list the areas where you're wasting time creating reports, whether it's creating reports, retrieving insights, or sharing your results. Research and build automated dashboard solutions that get you to the email list data you need as quickly as possible. Repurpose your dashboards to meet the needs of different stakeholders by creating different views for each (for example, a dashboard might have separate pages for management and seo practitioners). Use visualizations to tell compelling data stories and make business cases. Live demos can work just fine, just make sure your dashboard is fast enough to handle it and works the way you want beforehand. Invest in skills and tools that will help you build more effective dashboards, such as data visualization theory, regular expressions, and bigquery.
Get involved in the data studio community by sharing email list dashboard templates, guidesandexperiences. There is so much to learn from smart people from different corners of the marketing spectrum. To learn more about smx advanced, listen to patrick stox's insights session on seo google is trying to solve for you, amanda milligan's guide to using data storytelling to gain high profile media coverage or ashley mo's tips for improving your youtube ad performance. What did he say? Here is the full transcript introduction by george nguyen: what good are your brilliant audits and analytics if you can't communicate information in a way that persuades customers, management, and stakeholders?