Visuals are essential phone number list to creating content that will help your business stand out and attract an audience. Not only do images help make text-driven content more readable, digestible and memorable, but they can be phone number list used to create compelling messages that say a lot without using a single word – just ask anyone who posted a photo on Instagram, tweeted a meme phone number list to express their feelings, or created an Instagram video to share a memorable moment with friends.
Given how quickly visual trends change and how frequently new platforms and creative capabilities emerge, it's always worth taking a fresh look at ways to let photos, videos and graphics do the phone number list talking your mark. Below, I've compiled a collection of best-practice tips from some of the most thoughtful and creative content experts in the phone number list industry, along with some best-in-show examples to inspire you to showcase. your brand vision.
Good visual practices
1. Align your visual story with your content marketing strategy
Posting a photo or video online and waiting for commercial offers to start rolling in is not an effective strategy. Nor does the phone number list success of your visual content depend on creating the phone number list next viral phenomenon.
Like any content marketing format, you need phone number list to have a compelling rationale for connecting with your audience through visual storytelling, as well as a clear plan for turning views into meaningful marketing results. A well-targeted strategy can be the phone number list difference between creating a viral one-note joke and becoming a master of visual content medium like Ryan Reynolds, whose cleverly captioned images and hilarious videos on Instagram have created an unquenchable thirst for the phone number list content of its Aviation Gin brand.
2. Know the rules of good design
While the phone number list wealth of DIY design tools available online and on social media can give almost anyone the ability to create visual content, they don't necessarily provide the know-how. to do it well. By following a few basic design principles outlined by Venngage's Midori Nediger, even graphic-challenged marketers can learn how phone number list to create images that both catch the eye and move the conversation forward:
Give your images room to breathe: If you don't leave enough white space between your visuals, a page can look cluttered and difficult phone number list to follow, causing your content to become more phone number list of a distraction than an attraction to your audience. To give your basic elements some wiggle room, Midori recommends removing images that don't add to the visual conversation and widening the space between unrelated elements to clarify the structure of the phone number list page.
Don't be color blind: Your image assets should stay true phone number list to your brand guidelines, including your company's color preferences. But don't get so caught up in executing on this priority that you don't know if these colors will work well together online. Choose a color phone number list to use as a base, then find compatible complementary colors with an online color wheel tool.
Make your pages load faster: Visual experiences are slowed down when images are not properly sized and compressed. This can send potential viewers straight to the phone number list back button in search of more accessible options. Use tools (like this simple one from Google) to check the speed at which images load to determine if they may need to be adjusted for consumption phone number list on different platforms and devices, including mobile.