In addition to having a clear content strategy based on the purchase process, it is also important to implement the channel strategy, that is, the different means by which you are going to deliver that valuable content. It is important that you take the time to Jewelry Retouching Service know which channels your audience is on: social networks, content blogs, email marketing and other strategies must always be designed and aligned with the needs of your audience.
Stage 1: Drive traffic to your website or blog
In the first stage of the purchase process, the main objective will be to attract your person and arouse their curiosity towards our content, here our person does not necessarily know that they have a problem that needs to be solved. For this, the best types of content are educational materials; content that has the ability to answer questions such as what it is or how something related to your brand works.
At this stage it is also important that you pay attention to the SEO strategy to position your website or blog, so that your public can find you when searching for content on the internet.
Stage 2: Convert visitors into leads
As you may already know, the second stage of the process is about recognizing the problem. Our person is already aware of this situation and begins to be more and more interested in content that has exactly the solution to what he is looking for.
The content for the conversion stage needs to be more seductive, richer and deeper, as it will serve as the key to enter the dialogue with your person: their email or contact. Here you can present richer and more structured content such as tips and advice to solve a problem. Ebooks, webinars, and video tutorials are some examples of rich content you can use to get the information exchanged with your persona.