Link building has always been a polarizing strategy in the online marketing world, at least to some degree. Some practitioners swear by it; some fear it will earn them penalties or a bad reputation, and some remain somewhat ignorant of strategy in general. According to Audience Bloom's recent What Works in Online Marketing survey, link building continues to be seriously overlooked — or at the very least misunderstood. Participants cite link building as one of their least used strategies and rank it as the second most difficult strategy to tackle (after influencer marketing). But what is really surprising is that 38% of participants do not use the strategy at all. Considering that link building is necessary to gain higher search rankings and remains one of the most effective marketing strategies, this is surprising.
So why is link building so neglected? 7 Reasons fax list Why Link Building is Seriously Neglected | SEJ This has changed significantly over the past five years Google has always used backlinks as its most meaningful way of measuring the authority of a given site, but this process has changed drastically over the past five years with the rollout of Penguin and subsequent changes from 2012. The quality of a link now matters much more than just its existence, and anyone who claims to fully understand how links are rated is probably lying. The truth is, link building is complex and the landscape is totally different than it was just five years ago – and that's turning people away. Advertising Continue reading below Fear of penalties Thanks in large part to sensationalist marketers spreading fear of Penguin penalties, users have a constant fear of link-based penalties for their sites.
It earned the link building strategy, a stigma it doesn't deserve, and most people who don't participate in link building cite that stigma as one of the reasons they don't pursue it. Yes, it's possible to get penalized for building a bad link, but that just means you have to put in the effort to build good natural links. Most people don't realize the range of benefits Link building isn't just about boosting your search rankings, although that's a neat perk. In fact, . Referral traffic is one of the most important: if you choose a good source and write good content, you could gain thousands of visitors from a single guest post, without even considering traffic. generated by research. Additionally, your brand visibility will increase as you spread your brand to new sources, and your reputation will likewise increase, increasing the likelihood that new visitors will buy from you.