It is well known that a brand with a strong and positive perception not only stands out in a crowded market, but also helps shape its perception and decision-making behavior in the minds of consumers. A topic worthy of research is, can concepts such as "healthy", "organic", "natural" make a brand different?
In this era of extremely sensitive health, consumers' health awareness has been awakened in food safety incidents. Therefore, many companies regard Buy email list concepts such as "health", "organic" and "natural" as important brand recognition, and do their best to occupy it.
Especially in recent years, with the improvement of people's living standards, people began to gradually change from "satisfying use" to "satisfying quality". Consumers yearn for a healthier, fresher, and higher-quality life; moreover, consumers face the pressure and fast pace of life, and they also want to have products and services that are easier and healthier.
In 2020, the COVID-19 pandemic has accelerated the focus on health. At the same time, "health" has also become a high-frequency word that the whole people pay attention to. Especially in the fields of food and beverage, household products, etc., the concept of "health" is particularly noticeable.
The survey results of Euromonitor, a world-renowned research organization, also emphasize that "health" is becoming more and more important in the minds of consumers. This trend is reflected in the way people buy food and beverages today. "Unhealthy" products are losing their original customers, and they should have provided healthy products as customers' awareness improved. Because products that are considered "unhealthy" will lose their living space.
Providing consumers with healthy products has evolved from anticipation to reality, and this trend is clearly set to accelerate.