Consumer behavior has shifted. What troubles me, is Phone Number List that marketers have been aware of this shift for some time Phone Number List now, and some of us still fail to adapt to the ways our customers want to experience the buying journey. To better illustrate my thoughts, I’ve chosen Phone Number List to deliver them at the expense of the stereotypical used car salesman we are all familiar with.
I think we can agree that used car shopping isn’t an Phone Number List experience we are all eager to embark on and a lot of that has to do with the tactics conducted by the salespeople. The same thing can be true of your online marketing tactics. Free-Photos / Pixabay Are you the used car salesman of digital marketing? Scroll on to find out: 1. You List Features Instead of Benefits Phone Number List This vehicle has 85k miles, leather seats, Bluetooth connectivity, and acrylic paint.” We do this all too often.
Listing the features of your product/service Phone Number List instead of highlighting the benefits. We get it — your product has features. But what does that mean for me, the buyer? Not much, unless I’m a very knowledgeable consumer and Phone Number List am willing to connect the dots on my own. Alternatively, tell your prospects why your product will be beneficial to them. For example, if you’re a SaaS provider, your website homepage may showcase all of the features of the program.